Should Childhood Vaccinations Be Compulsory - 1153 Words

Introduction Should childhood vaccinations become compulsory has repeatedly been in the news lately with new research testing done. This research was undergone to see if vaccines caused autism, SIDS (sudden infant death syndrome), multiple sclerosis (MS) and many more. The most recent study published in the Advertiser on May 20, 2014. This story appeared all over the news across Australia and is making headlines globally. It discusses that childhood vaccinations should become compulsory and they are not linked to autism. Making this issue an Australian and Global topic. Biological Relevance Vaccinations are a needle injected into usually the arm but on infants may also be injected in the leg. Without causing infection, vaccines trick the immune system into responding as if the body is under attack from a specific bacterium or virus by introducing dead or weakened versions of the germ and inactivated toxins from that germ. The body’s response is to build up anti bodies against the disease in a process called natural immunisation. These antibodies are produced by B cells, they lock onto the antigen of the invading bacteria. These B cells are also known as memory cells these cells are able to live for a long time and can respond quickly following a second exposure to the virus. This is called being ‘immune’ to a disease. The immune system consists of numerous tissues and organs. These include the lymphatic system, lymph nodes and lymph fluid. Lymph fluid is where white bloodShow MoreRelatedMandatory Vaccination in Children: An Ethical Dilemma Essay1569 Words   |  7 PagesVaccination was first introduced globally for small pox and later on extended to other communicable diseases which are now known as vaccine preventable disease. Vaccination is beneficial both for individuals and community. This bring us to the ethical dilemma - Vaccination of a healthy child with the intention of protecting both the individual child and the community at the same time exposing the child to the theoretical risk of exposure to disease products whether live, attenuated or killed. ThereRead MoreThe Importance Of Vaccines1195 Words   |  5 Pagesdecision about being vaccinated; and the ramifications that their decision may have on society as a whole; is it advisable to make the vaccination programme compulsory? Firstly, one must understand the technique involved in vaccination, and how it can be utilised most effectively. Then, the moral and ethical implications of the practice can be considered. Vaccinations work by immunising the body against a particular pathogen. By introducing a weakened or inactive version of the microbe, its toxins,Read MoreMandatory Vaccination in the United States: A Past and Present Examination of Jacobson v Massachusetts1136 Words   |  5 PagesThere is no doubt that vaccination has been one of the greatest successes of public health programs in the 20th century. Vaccinations have eradicated naturally occurring smallpox, and have substantially reduced morbidity and mortality from infectious diseases that previously ravaged the population, such as polio and measles. Despite the successes, there has been a history of â€Å"anti-vaccinationists† in the U.S., who among other challenges, argued compulsory vaccination was an infringement upon personalRead MoreVaccination Of Children Should Be Compulsory1847 Words   |  8 Pages What are some of the objections to childhood vaccinations that have been made by various stakeholders? Given the basis for these objections, should the vaccination of children be compulsory? Compare examples from developed and developing countries. Mr Teanibuaka Tabunga: ID: 18260601 Course: ELB â€Æ' Introduction Vaccinations of children are one of the global health commitment to improving the children s health and free them from preventableRead MoreVaccination Of Vaccination And Vaccination1585 Words   |  7 Pages Vaccination is widely considered one of mankind’s utmost medical achievements. Diseases that were not long ago commonplace in society are now increasingly rare due vaccines. Despite this, the United States continues to allow vaccination exemptions for children on the basis of religious or philosophical beliefs. Today, the vast majority of states allow religious exemptions and a smaller, but still substantial, number of states permit the more troubling philosophical exemptions. The exemptions compromiseRead MoreBenefits Of Vaccination1438 Words   |  6 PagesWhy should we get vaccinated? What are the benefits? Do vaccinations even work? Many people in America are/have been questioning if they even need to get vaccinated. In fact, Between 2006 and 2013, the percentage of pediatricians who had encountered a parent refusing a vaccine went from about 75 percent to 87 percent. (Greenberg) There are many reasons why people refuse to get vaccinated, three of the major reasons is for religious purposes, they are unnecessary and that they have a negative effectRead More Vaccinations Necessary to the Nation’s Youth Essay1743 Words   |  7 Pagesimmunizations, almost any medical doctor will promote vaccination as the most effective intervention of modern medicine which prevented more suffering and saved more lives than any other medical procedure. Epidemic diseases, such as small pox or polio, which once plagued populations of Europe only some one hundred years ago, declined more than ninety percent thanks to the medical breakthrough of immunization (Schneibner XVII). Vaccinations, clearly, enabled the near to complete eradication of diseasesRead MoreMaking All Vaccinations Mandatory : Are We Hurting Or Helping? Essay1671 Words   |  7 Pages Making all Vaccinations Mandatory - Are We Hurting or Helping? Vaccines: More help or more hurt? No parent wants to hinder the health of their baby nor do they go into parenthood with the idea that they would love to have a child with any disease at all. Parents will do anything and everything in their power to keep their children safe. When following the recommendation of most doctors, children will receive upwards of 38 vaccinations by the time he or she is 18 months old. The idea of making vaccinationsRead MoreThe Effects Of Vaccination On Children s Children1725 Words   |  7 PagesINTRODUCTION Vaccination is widely considered one of the greatest medical achievements of modern civilization (Harvard Law School, 2007). Childhood deaths from infectious diseases were commonplace less than a generation ago; however they’re now increasingly rare due to vaccines. In order to be effective at eliminating communicable diseases, vaccines must be administrated to a sufficient level of people in the community. However, there has been plenty of controversy over the morality, ethics, effectivenessRead MoreImportance Of Immunisations And Vaccination833 Words   |  4 PagesImmunisations and vaccinations are cautionary practises that uses the body’s natural defence mechanism, also known as the immune response to become immune to various diseases and infections. A vaccination is just receiving a vaccine, whereas an immunisation is receiving a vaccine but also becoming immune to the disease by being vaccinated. The way this is done is by injecting a patient with a small / dilut ed or weakened dose of the disease or virus. The dose is small and weak enough to allow the

The Era Of World War I Essay - 1256 Words

When Cubism reached its glorious grasp around 1907–1914, the World was in a wild place. With the Ottoman Empire losing power; European influences were becoming avaricious for more, eventually leading to the start of World War I. On the other side of the world we had America rising as a global supremacy, creating its way to a worldly control. Because of these chaotic matters, society was shifting towards a new direction. The Art World with its artists and writers also responded to this conversion as well. The destruction and cruelty of War altered the lives of several European artists, brought an end to several art movements, and gave light to other movements and brought them to importance. Obviously the artists effected by the war had their work influenced by it but the early decades of the twentieth century gave birth to groundbreaking movements and styles, out of which Cubism (1908-12) was the most rational of all the Avant- Grade movements. It excluded the idea of linear pe rspective in favor of grander prominence on the two dimensional picture plane, scandalizing the arts academics of Europe along the visitors of Parisian Salon des Independants and the New York Armory Show (1913) in the process With the invention of Photography, and it becoming widespread, the artists felt that they were being replaced by this creation because artists, after all, were intended to create paintings/sculptures that were realistic. The camera could do that in mere seconds and perfectly.Show MoreRelatedThe Progressive Era Of World War I2283 Words   |  10 PagesThe Progressive Era began in 1890 and came to a close around the end of World War I in 1919. As the name suggests, it was an era of modernization and change for Americans. â€Å"America was growing, expanding, booming, and providing opportunities to join forces with industrialism and commerce and to grow along with the country† (Anderson, David 6). However, the rapid speed of population growth in cities magnified problems of poverty, disease, violence, and corruption. With an increase in jobs, competitionRead MoreWorld War I And The Era Of The Twentieth Century Essay1630 Words   |  7 Pagesnationalism. Italian nationalism beca me apparent in World War I and the era of Italian fascism. Growing nationalism in China was used to modernize imperialist encroachment. Imperial Japan saw a spark of nationalism during their westernization period. Arab Nationalism became the basis for alienation and loss of national identity for many  indigenous  Jews and other minorities  of Arab countries. As you can see, nationalism impacted every area of the world. The essence of nationalism is a unifying, all-persuasiveRead MoreThe World War I : An Era Of Social Unrest1114 Words   |  5 Pages From 1890 to World War I, U.S experienced an era of social unrest, racial concerns, and questioning of true democracy. Many of these problems arise from the economic problems faced by growing American middle class. Because economy and politics are close linked, political parties and party platforms were inevitability affected by these changes in social patterns. A new political party, populists’ party, gained w idespread acknowledgement from Americans while democrats and republicansRead MoreWorld War I: Military Revolutions and the Onset of a New Era828 Words   |  3 Pagesindecisive character of World War I? World War One: Military Revolutions and the Onset of a New Era World War I was the beginning of the idea of industrial war, involving the productive power of entire nations, and despite massive casualties and cost, neither alliance could achieve decisive operational or strategic victory. The onset of the industrial revolution in the 19th century, as well as the increasing stakes of the colonial contest in the world contributed to the onset of war. More importantlyRead MoreThe Beginning Of World War I And Commencement Of A Tumultuous Era For Politics, Society And Art2149 Words   |  9 PagesThe year of 1914 marked the beginning of World War I and the commencement of a tumultuous era for politics, society and art. Amongst the considerable number of people negatively affected by the dreadfulness of the war, many of them found different ways of expressing their repugnance towards the horrific routes that humanity had taken. The Dada movement in particular began not only as a reaction against the war but also as a commentary on the social circumsta nces that lead to it. This essay reflectsRead MoreThe Museum Is A Great Education Tool Of World War I944 Words   |  4 Pageshonor’s class to the National World War 1 Museum and Memorial at Kansas City, I gained a valuable knowledge about the World War 1. The overall message that the museum convey about the Great War was to remember and appreciate the soldiers, men and women who served in World War 1. There was so many visual images all around the Museum that gave a better mind picture of how it was during the war. For example, the scenes of life size trenches and crater, pictures during the war, different types of clothingRead MoreThe 1848 Revolution, The Second Reich, And The First War933 Words   |  4 PagesSecond Reich, and the First War Many historians believe that due to the Wilhelmine Era and the expansion of the German nation, led to the outbreak of World War One. During the Bismarck era, Bismarck s main goal was to keep France isolated and stay in good relations with Austria and Russia so that it would prevent a war. Although Bismarck s foreign policy was creating cooperation, it did not last very long. The spark of World War one came from the Wilhelmine era, which turned away from everythingRead MoreThe End Of The 20th Century1544 Words   |  7 PagesHistory since the end of the Civil War to the end of the 20th century has changed drastically when you asses America on an economic, social, and political level. The changes between the end of the 19th century and the end of the 20th century are the cause in the way America has been shaped and how American’s think. In fact, industrialization and urbanization, equal rights for all citizens, and two world wars played a major role in the shape of America to o ur understanding. Although, there are numerousRead MoreThe Army War College1702 Words   |  7 PagesIntroduction In the Winter 1995-96 issue of Parameters, the US Army War College Quarterly, Major General (MG) Richard A. Chilcoat, the 43rd Commandant of the Army War College, published an article describing a new period of development in the college’s illustrious history. He named this era the â€Å"Fourth† Army War College (USAWC) that would best prepare strategic leaders for the early 21st century by largely using the power of the microprocessor and other Information Age technologies. An updatedRead MoreWorld War I and the Progressive Movement822 Words   |  3 Pagesâ€Å"World War I and the progressive movement† Through the course of American history, many great wars and battles have been fought but none have left a greater impact than World War I. World war I was known as the Great War, although America’s initial plan of action was to bring global peace. The tables unfortunately turned on them. The treaty of Versailles which was meant to be a conclusion to the madness, lead to an even greater bloodshed. The Great War span from 1914-1919, within this

Risk Factors for Falls Among Older Adults

Question: Discuss about the Risk Factors for Falls Among Older Adults. Answer: Introduction: Fall is very frequent in the elderly people. Therefore, the study has well focused on the elderly people under residential care. The purpose statement is referred to a statement, which highlights the goals and the specific topic of the research study. Here, the purpose statement is to determine the falls rate in residential care, which is perfectly mentioned in the abstract. Problem of the study: The main goal of the study is to introduce researcher to important information related to the study. Purpose: The purpose of this study is to investigate the incidence of fall and the associated cost involved in it for medications and medical diagnosis. After reviewing this study, it is found that the purpose of the study is properly served. Research Question: The research questions are the queries, which arise after reviewing the literatures related to the study. Here all the research questions, which have risen are completely relevant to the study. Therefore, the researcher has perfectly conducted the research. Review of the Literature: The review of literature is generally defined as reviewing various types of research studies associated with the topic. In this study, the literature review is emphasized on elderly people and the factors affecting the falls. Therefore, the literature review helped to meet the goals. Selection of Sample: The research is conducted in the selected population of Auckland. The population was only restricted to the residential centers. It would have been better, if the populations included hospitals and old age homes too. The sample was chosen randomly. It helped in completing the research in limited time (Cadore et al., 2013). The setting is completely relevant to the research study. This whole research work was conducted under the guidance of Regional Health and Disability Ethics Committee in the residential setting. Collection of Data: The researcher collected the data by filling up the forms by the RCF family members. As per the research goals, the data collection method has served the purpose. As per the data collection method, no typical instrument is used. In this case, the data collection instrument was the marked forms, which were completely relevant to the data collection process. Analysis of Data: This study has analyzed data using both quantitative and qualitative techniques of data analysis. The quantitative data are analyzed through statistical analysis, using ANOVA and SPSS This helps to get the findings in way that is more accurate. Interpretation of Data: The data from the study findings meet the objectives largely. From these study findings, it is proved that it is a futuristic study This research finding provides basic data which will help researchers to plan intervention studies. RCFs can use the findings of the study to implement various strategies relevant to gender in order to prevent fall occurrences. Medical practitioners can use this data from the study to develop strategies to prescribe medications like diuretics, laxatives and antidepressants (Mirelman et al., 2013). Recommendations: The recommendation of the author, as a researcher will be to perform this study on a large sample or population. The author can also recommend for performing this research in various locations such as l, hospital, critical care centers and old age home. The study has evaluated the results which help in future study and it has great implications. From this study, the researcher cannot only improve the fall prevention, but also can improve health conditions of the elderly people (Granacher et al., 2013). References: Ambrose, A. F., Paul, G., Hausdorff, J. M. (2013). Risk factors for falls among older adults: a review of the literature.Maturitas,75(1), 51-61. Cadore, E. L., Rodrguez-Maas, L., Sinclair, A., Izquierdo, M. (2013). Effects of different exercise interventions on risk of falls, gait ability, and balance in physically frail older adults: a systematic review.Rejuvenation research,16(2), 105-114. Chase, C. A., Mann, K., Wasek, S., Arbesman, M. (2012). Systematic review of the effect of home modification and fall prevention programs on falls and the performance of community-dwelling older adults.American Journal of Occupational Therapy,66(3), 284-291. El-Khoury, F., Cassou, B., Charles, M. A., Dargent-Molina, P. (2013). The effect of fall prevention exercise programmes on fall induced injuries in community dwelling older adults: systematic review and meta-analysis of randomised controlled trials. Gillespie, L. D., Robertson, M. C., Gillespie, W. J., Sherrington, C., Gates, S., Clemson, L. M., Lamb, S. E. (2012). Interventions for preventing falls in older people living in the community.Cochrane Database Syst Rev,9(11). Granacher, U., Gollhofer, A., Hortobgyi, T., Kressig, R. W., Muehlbauer, T. (2013). The importance of trunk muscle strength for balance, functional performance, and fall prevention in seniors: a systematic review.Sports medicine,43(7), 627-641. Gschwind, Y. J., Kressig, R. W., Lacroix, A., Muehlbauer, T., Pfenninger, B., Granacher, U. (2013). A best practice fall prevention exercise program to improve balance, strength/power, and psychosocial health in older adults: study protocol for a randomized controlled trial.BMC geriatrics,13(1), 1. Kelsey, J. L., Procter-Gray, E., Hannan, M. T., Li, W. (2012). Heterogeneity of falls among older adults: implications for public health prevention.American journal of public health,102(11), 2149-2156. Merom, D., Pye, V., Macniven, R., van der Ploeg, H., Milat, A., Sherrington, C., ... Bauman, A. (2012). Prevalence and correlates of participation in fall prevention exercise/physical activity by older adults.Preventive Medicine,55(6), 613-617. Mirelman, A., Rochester, L., Reelick, M., Nieuwhof, F., Pelosin, E., Abbruzzese, G., ... Hausdorff, J. M. (2013). V-TIME: a treadmill training program augmented by virtual reality to decrease fall risk in older adults: study design of a randomized controlled trial.BMC neurology,13(1), 1. Moyer, V. A. (2012). Prevention of falls in community-dwelling older adults: US Preventive Services Task Force recommendation statement.Annals of Internal Medicine,157(3), 197-204. Uusi-Rasi, K., Patil, R., Karinkanta, S., Kannus, P., Tokola, K., Lamberg-Allardt, C., Sievnen, H. (2015). Exercise and vitamin D in fall prevention among older women: a randomized clinical trial.JAMA internal medicine,175(5), 703-711.

Suzuki Motorcycle Media Plan

Company/Brand Information Suzuki is a Japanese Motor Company that began operating in 1909. Michio Suzuki founded the multinational company at the age of 22 after constructing a pedal-driven loom for the silk industry. The company has been famous for its motorcycles, but has also entered the automobiles’ field. After the 1950 financial crisis that resulted in labor difficulties, the company entered the motor vehicle field; it launched the Power Free 36cc, 2-cylce motorized bicycle in 1952 and Diamond Free 600cc in 1953.Advertising We will write a custom report sample on Suzuki Motorcycle Media Plan specifically for you for only $16.05 $11/page Learn More Suzuki Motor Company joined the US market in 1964; it exported and distributed over 6,000 Suzuki motorcycles. With the manufacturing of technologically advanced touring motorcycles, the company has been able to meet the needs of the wealthy class in the US market. The Hispanic population in the Uni ted Sates remains the largest minority population having a percentage of 17% of the national population as of July 2012 (Humphreys, 2012). Just like other companies, Suzuki Motorcycle also felt the effects of the 2008/2009 global financial meltdown. The motor industry has come up with new models of motorcycles, and has laid strong marketing strategies to reach the Hispanic population in the US. In order to ensure close follow-up within the US, the multinational automotive company had set up the American headquarters in California. The state of California is projected to have more Hispanics than whites by March 2014. The American headquarter, therefore, is a strategic point for the company to engage the Hispanic population. The media plan outlines how the motor company intends to maneuver in the current dynamic market and outshine its competitors like Honda, Kawasaki, Yamaha, and Harley Davidson in marketing its motorcycle brands to the Hispanic population in the US. The aftermath of the Second World War saw the company begin to manufacture bicycle engines to aid in transporting products to different location; the new mode of transport in the country was affordable. Suzuki mostly targeted the middle-income civilians who needed small, comfortable, and cost effective locomotives. In 2011, Suzuki assumed the 10th position among multinationals dealing in the manufacture, assembly, and sale of automobiles. In 2013, Japan Automobile Manufacturers Association (JAMA) rated Suzuki, as the country’s second greatest producer and distributor of automobiles (Global Suzuki, n.d.). Suzuki’s ownership is a family affair considering that its current Chief Executive Officer is Osamu Suzuki. Marketing Mix (4P’s) – Products Suzuki motorcycles have been common for two uses: sporting and commuting. The sport/sport touring segment in the United States has different motorcycles brands, such as TU250X, GS500F, GSR750, INAZUMA 250, and GLADIUS. Suzuki Inazuma 250 is fuel-efficient and is capable of close to 85 mpg; the model has wide range of genuine accessories and has a semi-double cradle frame with the 248cc engine.Advertising Looking for report on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More (Global Suzuki, n.d.) In the commuting segment, there is the Suzuki SFV650. The bike has a seat height slightly less than 31 inches. SFV650 has an extremely accessible size, and provides plenty of confidence to those who prefer low-speed driving. Users of SFV650 agree that the bike is smooth and has an energetic commuter since it has a smooth handling. There is also the 2010 Suzuki DR650; this bike is available in the US market. This model has the ability to move in ragged regions and other potentials that other models lack. It has the ability to maneuver through rocky areas, as it uses limited fuel and can access both urban and suburban areas. In targeting the Hispanic population in t he US, the company will have to manufacture affordable products so that they target market can purchase. There are also Suzuki Cruisers, Suzuki Dirt Bikes, Suzuki ATVs, and Suzuki Scooters. Suzuki Hayabusa gained entry into the market in 1999, and is the fastest sport-bike model of the Suzuki Company. This sport-bike has a speed of 186mph, and in 10 seconds, it can accelerate within a quarter mile. This model was meant to compete the Kawasaki Ninja ZX-12, currently referred to as ZX-14 and the outdated Honda CBR1100XX Blackbird. Advertising We will write a custom report sample on Suzuki Motorcycle Media Plan specifically for you for only $16.05 $11/page Learn More (Global Suzuki, n.d.) Place The company has its global headquarter in Minamu-ku, Hamamatsu, Shizuoka, Japan; it also has another headquarter in Brea, California. The two headquarters realize high sales, offer good services to their customers, and coordinates the sales of all Suzuki motorcycles in the globe. With its entry into over 190 nations, the motor company has been the main distributor of the products. Apart from the American Suzuki Cooperation, there is Pakistani Suzuki Company Limited and Suzuki Canada Inc. In the US, Suzuki operates in many states targeting the people of color. The company must take into concern the activities of other competitors in the market. The company enjoys large presence in Europe and the US. Price Suzuki motorcycle models are comparatively cheaper than the Honda, Yamaha, and Harley-Davidson models. The Inazuma 250 ranges between $3,900 and $4, 990. This makes Suzuki motorcycles the fourth most expensive brands in the US market, which the media plan targets the Hispanic population. Suzuki Motorcycles Price Ranges (USD) Quad-Sport Z50 (LT-Z50) $2,500 – $2,800 Suzuki DR-Z70 $2,000-$2,500 Suzuki DR-Z400E $7,990 – $8,000 Suzuki DR650SE $7,500- $8,100 Suzuki Burgman 400 ABS (AN400A) $10,000 – $10,500 Suzuki GSX-R1000 $17,500 – $18,770 Suzuki GSX-R600 $14,000 – $15,000 Inazuma 250 $3,900 – $4,990 (Global Suzuki, n.d.) Promotions The company reaches its customers and others through many modes of advertisements. The company relies heavily on internet and network TV to reach the consumers. In the US, the use of internet-enabled gadgets will make it possible for Suzuki to remain in touch with the Hispanic population.Advertising Looking for report on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the print media, there are motorcycle magazines, entertainment magazines, sport magazines, men magazines, and other outdoor cycle magazines like cycle guides. After reviewing their best selling model, Hayate, the company invested 6 – 8% of the total turnover in promotions in 2013 (Global Suzuki, n.d.). Suzuki has been supporting sporting activities since the 90’s. This provides it with the requisite exposure for brand positioning of its products. In addition, it posts advertisements around stadia during sporting events. The company advertises on newspapers and television stations across the globe as well. Its most successful advert increased the purchase of Suzuki Hayate (Global Suzuki, n.d.). In other occasions, different sponsors often support events organized by Suzuki. Suzuki equally uses social media to reach out to audiences on Facebook, Twitter, and LinkedIn among other avenues. Just like the cars’ slogan â€Å"Small Cars for a Big Future,† the motorcycle company has focused on the American market with honest, realistic, and inspired advertisement tone about their products. Industry Information According to Kochhar, Fry, and Taylor (2013), there is stiff competition in the motorcycle industry. An analysis on the sales from 1992 to 2012 shows the growth in sales up to 2008/2009. The decline was due to the economic recession. An approximate 450,000 motorcycles were sold in 2010. Suzuki belongs to the manufacturing industry. It deals in the design, assembly, and marketing of automobiles in its 23 subsidiaries across the world (Global Suzuki, n.d.). Many external factors influencing sales in the automobile sector include politics, economics, technology, and competitor information. Politics A stable political platform provides an opportunity for companies to thrive. Politics influence relations between countries and citizens. This influences the exchange rates of currencies in the targeted countries. Latin America has an unstab le political ground. Investors in these countries need to develop risk measurement policies in their media plans in order to develop solutions to business stability even when wars occur. Economics In the past three years, Suzuki engaged in extensive financial training of individuals in the US. The company realized that financial illiteracy makes it difficult for consumers to make wise decisions before purchasing products or services. This will help Suzuki in attracting several Hispanics who will have interest in Suzuki stocks due to its speed. However, other financial factors such as inflation are beyond the control of Suzuki, Honda, Kawasaki, and Yamaha among other players in the market. When recession occurs, it increases the cost of importing used Japanese motorcycles, and new ones; this would increase the price of the imported products, which could interfere with sales. Technology Product development at Suzuki requires sufficient technological input. Technology assists in resear ch, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Competitors’ Information The Suzuki motorcycles are facing stiff competition from Harley Davidson, Honda, Yamaha, and Kawasaki. In terms of market-share in the US, Suzuki ranks 5th after the listed motorcycle companies. Company Market Share Suzuki 12.46% Harley – Davidson 27.28% – Number One Honda 20.94% Yamaha 17.04% Kawasaki 13.78% (Suzuki Motorcycles, n.d.) Suzuki Harley-Davidson Honda Yamaha Kawasaki Market Share 12.46% 27.28% 20.94% 17.04% 13.78% Pricing range of products $3,000 – $15,000 $8,000 †“ $38,000 $4,000 – $24,000 $4,000 – $20,000 $4,000 – $20,000 Revenue (2011) $32,725 million $5,312 million $112,131 million $16,012 million $16,000 million Net Income (2011) $567 million $599 million $6,701 million $338 million $290.8 million Emphasis on Advertising Speed and friends Masculinity, mystery, and aggressive Nice and friendly people City, light, power, and music Youth, energy, and imagine Share of Voice 7% 58.9% 14.6% 12.2% 7.9% Media Spending Internet, Network TV Magazine, Internet, Cable TV Cable TV Magazines, Network TV Magazines, Internet (Suzuki Motorcycles, n.d.) External Information With the Suzuki media plan targeting the Hispanic population in the US, the report analyzes the Hispanic economical, political, social, and cultural trends. These parameters and trends affect the sales of motorcycles among the targeted population. Even though the Hispanic population is expected to surpass that of whites, their economic status is far much behind the rest of the nation. Household income, home ownership, and managerial occupations are some of the key indicators of economic status. According to the Pew Research Center analysis, the median wealth of Hispanic Households is 1/18 time that of white households (Humphreys, 2012). The median wealth table below shows the wealth ratios of the Hispanic population to the whites and whites to blacks. From the table, 2009 is the year that white-to-Hispanic ratio was much higher compared to other years since 1984. (Humphreys, 2012) By 2012, there were approximately 48 million Hispanics in the US. A study on the effects of the 2001/2002 recession indicated that Hispanics were hard hit. Averagely, the Hispanic population has a per capita income of about one third to that of whites. Despite the negative aspects of the recession, Hispanics’ buying-power continues to revitalize the consumer market. There has been a constant rise in their economic clouts since 1990. This make s it a good target for the Suzuki Motorcycle products. Between 2002 and 2007, for instance, Hispanic companies almost quadrupled the non-Hispanic companies by growing by 45% implying that they are experiencing increase in wealth ownership. Similarly, the Hispanic population lags behind in acquiring high school education and other educational attainments. Even though the targeted population is below the Native Americans in educational achievement, there has been an upward mobility in the number of those acquiring high school diplomas and bachelor degrees in recent years. Hispanics in the job market between 2000 and 2012 increased by 38%, representing nearly 6 million people (Humphreys, 2012). Since the American population has people of different culture, per capita income, demographics, and wealth, it is evident that the nature of Hispanic spending is not similar to that of the inhabitants. Hispanics families use-up less money on new automobiles, entertainment, and healthcare than th e non-Hispanics population in the United States. From the cultural dimension, there has been a continuous progression of Baby Boomers among the Hispanic population; they have turned on motorcycles to recapture the youths. This has been evident with the increase in the number of accidents and reduction in motorcycle ownership. In 1993, 1 in 10 people owned a motorcycle, while in 2003 the rate reduced to 1 in about 4 (Suzuki Motorcycles, n.d.). In order to minimize the rampant deaths emanating from motorcycles, there is need to enforce stringent laws to end fatal crashes. The Suzuki Company can also set-up motorcycle riding schools across the US to attract more Hispanics, thus reducing the number of deaths resulting from careless riding. The US has a favorable political environment that supports business activities. Politics determine the inter-boundary relations between states. It also determines the relationship between a government and the citizens. Moreover, it exists in the relat ionship between rivals in a target market. When Suzuki invests in the US, it should assess the growth potential in the states by reviewing profiles of other competitors. There is a possibility that the progress of competitors such as Yamaha in the US could equally apply to Suzuki’s progress in the same place. According to Katz (1995), a politically stable country negotiates monetary exchange rates reasonably. It saves resources for public gain; this reduces the cost of taxation. Most states have unstable political grounds, which adversely affect businesses. Inflation influences major decisions in this industry. Following the 2009 to 2011 worldwide recession, companies developed media plans that had financial risk management measures. Inflation also influences exchange rates between countries. Considering it is an external factor, Suzuki cannot control it. Instead, it needs to develop a good strategic plan that will help it manage the unpredictable economic terrain in Latin Am erica. Other economic factors that Suzuki needs to assess include the number of major and minor competitors in the target market. This will enable it establish showrooms in the most receptive states in the US. Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Current Users After introducing TU250X, GS500F, GSR750, INAZUMA 250, Suzuki Scooters, Suzuki Hayabusa, and GLADIUS to the African and Indian markets, it was evident that the car suited middle-income earners who sought to reduce traffic and fuel consumpti on. A similar case applies to Latin America. Users of Suzuki motorcycles compliment its speed and ability to access various terrains (Global Suzuki, n.d.). In India and Africa, people use various models in both urban and suburban regions for commuting, racing, and fun events. The fact that it reduces congestion of public vehicles promotes its convenience to the suburban areas. People from such regions constantly seek markets in urban regions while acquiring resources from the rural areas. They choose these Suzuki models since it maneuvers through different terrains. The Suzuki motorcycles have many traits including affordability, which is a principal factor to consider. India and Africa have huge populations of low and medium-income earners (Global Suzuki, n.d.). They have huge differences between the rich and the poor. This contributes to high poverty levels making it possible for people to acquire the basics only. Following the introduction of varied motorcycles in this market, pe ople displayed interest in ownership of motorcycles for commercial purposes. Indians and Africans like Suzuki motorcycles because of their low fuel consumption rate. A capacity of 60cc enables an individual to drive the commuter model for almost two weeks without refueling. This encourages most people to own such models. Further, its maintenance is easy because of locally available spare-parts in various markets. Suzuki Hayabusa and Hayeta provide services for light-users because of its size. However, it does not damage easily; this reduces the cost of maintenance (Global Suzuki, n.d.). Among those who plan to buy or lease a motorcycle in the next 12 months, the age group of 18-24 and 23-34 showed great potential, they have indexes of 180 and 123 (Kochhar, Fry, Taylor, 2013). Within the group who shows interest to buy or rent motorcycles, most of them have a relatively high income, for example, those who have an average income from $70,000 to $104,999 has the highest share. In summ ary, demographics and psychographics of audiences in India, Africa, and the US are close. They share related political and socio-economic challenges, and this shapes their mindset. The same applies to audiences who choose other motorcycle brands from Suzuki, Kawasaki, Honda, Harley-Davidson, and Yamaha. The increase in the number of educated Hispanics increases the income levels. This has made it possible for such families to own motorcycles. The Suzuki Motorcycle firm has to put up relevant marketing strategies to hold the Hispanic population even with the stiff competition for the competitors. References Global Suzuki. (n.d.). Web. Humphreys, J. (2012, September 5). Economy: Hispanic Economic Clout. Web. Katz, H. E. (1995). The media handbook. Lincolnwood, Ill., USA: NTC Business Books. Kochhar, R., Fry, R., Taylor, P. (2013, July 4). Wealth Gaps Rise to Record Highs Between Whites, Blacks, Hispanics. Web. Suzuki Motorcycles. (n.d.). Web. This report on Suzuki Motorcycle Media Plan was written and submitted by user Taraji Whitfield to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.